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Four Decades of Trusted Representation

Founded in 1984, Crowley Associates has grown into a 29-person team across five territories — New England, Upstate NY, Metro NY, Eastern PA, and the Chesapeake region.

Core Values & Beliefs

40 Years of Growth, Backed by Relationships & Technology

Crowley Associates aims to serve as the foundational business model for all manufacturers, distributors, and customers. We will uphold our reputation as the most diligent, honest, well-trained, and knowledgeable business partner in the industry. Our commitment to intelligent investment in our company will enable us to stand out through innovative solutions and marketing strategies. Continuous self-improvement will be a perpetual focus, and this mindset will permeate our interactions with all business partners across every role in the organization. Mediocrity is not an option for us. Our motivation stems not from profit but from the fulfillment of excelling in every endeavor associated with our name. With this guiding principle, we anticipate a natural increase in sales and revenue.

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Our Leadership

Crowley Associates is led by a partnership team with decades of collective experience in the manufacturers’ representation industry. Their leadership combines deep technical expertise, a strong commitment to customer success, and a disciplined approach to innovation.

Alan Ahern - Crowley

Alan Ahern

President

Biography
Kevin Ahern - Crowley

Kevin Ahern

VP, Strategic Accounts NE
Biography
Tim Shannon - Crowley

Tim Shannon

Managing Partner, Director of Sales
Biography
Susan Breault - Crowley

Susan Breault

Partner
Biography
Richard Bouchard - Crowley

Richard Bouchard

Partner
Biography

CORE VALUES

What We Stand For

technical depth

Technical Depth

Bringing engineering-level expertise to every project.
relationships

Relationships

Building trust with manufacturers, distributors, and OEMs.
adapting modernizing

Adapting & Modernizing

Evolving with industry trends and technology.
analytics digital marketing icon

Analytics & Digital Marketing

Leveraging data to drive smarter sales.
community involvement

Community Involvement

Supporting the people and industries we serve.
Crowley Associates

Evolving with industry trends and technology.

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CORE VALUES

Our Journey Since 1984

For over 40 years, Crowley Associates has been a trusted name in the electronics industry, always putting our customers first and valuing their needs above all else. We proudly represent global leaders in various technologies, ensuring that our deliverables enhance our customers’ products. 

Our team consists of highly trained associates who are experts in their respective fields, all dedicated to providing exceptional support. At Crowley Associates, we believe in building lasting relationships with our customers and continuously strive to exceed their expectations. 

Crowley Associates Established

1996

CRM Implementation

Crowley acquires ONTEC

2022

Automated Data Exchange

2025

MS Dynamics CRM

1984

Crowley expands into Metro NY

1999

Crowley acquires Quality Components

2017

Acquisition of All-Tech

Digital Marketing Platform

2023

AI Integration

2026

LINE CARDS

Proudly Serving the Northeast & Mid-Atlantic

From New England to the Chesapeake, our team delivers local expertise backed by national-level capabilities.
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Upstate NewYork

Connect With The
Crowley Team

Whether you’re a manufacturer seeking representation or an engineer
sourcing components, Crowley Associates is here to help.
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Alan Ahern - Crowley
President

Alan Ahern

Mobile Number: 603-490-3753
Alan Ahern joined Crowley Associates in 1992 and has been the President of Crowley Associates since 1997.
In 1994, Alan relocated from New England to expand Crowley Associates’ presence into the Metro NY / N. NJ territory. Three years later, along with the managing partners, he acquired Crowley Associates and assumed the role of President. Through organic growth and multiple acquisitions, Alan continued the expansion of the firm’s operations throughout the Northeast to its current footprint of five ERA territories with 29 employees. He has extensive industry knowledge and has designed a tool utilizing an Advanced Analytic Platform (AAP), which combines hardware, cloud solutions, ETL, CRM, and Digital Transformation methodology.
Alan holds an Industrial Electronics Engineering Degree coupled with Sales and Marketing disciplines and is a Fiber Optic Fusion Splice Trainer and Light Brigade Graduate. Before Crowley Associates, Alan was the Vice President and an equity owner of Solarmetrics, a solar photovoltaic and power distribution company.
Alan is a member of four Manufacturers Rep Councils and six Distributor Rep Councils. He is also a member of the ECIA Independent Manufacturers Rep Council. Alan is also actively involved within the ERA Electronic Representative Association, working on project-based initiatives.
Alan lives in New Hampshire and is married with a combined family of five children and three grandchildren. Alan and his wife Cathy enjoy outdoor activities and active water sports. Alan also loves restoring old muscle cars.
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Kevin Ahern - Crowley
VP, Strategic Accounts NE

Kevin Ahern

Mobile Number: 603-759-2442
Kevin Ahern has been an integral part of Crowley Associates since 1986. He initially joined as a Field Sales Engineer and rapidly advanced within the company, assuming lead technical sales and senior management positions. His contributions have undoubtedly played a significant role in the company’s success.
Kevin’s reputation as a highly respected figure extends beyond the company, and his technical expertise and deep understanding of customer applications make him an invaluable asset.
Additionally, Kevin’s role extends beyond technical matters; he also mentors and guides many of our field sales professionals. Throughout his tenure at Crowley Associates, Mr. Ahern has garnered numerous accolades and awards for his outstanding technical sales performance and remarkable achievements.
Kevin was educated at the University of Massachusetts, Lowell in Electronics and Electrical Engineering.
Kevin is a longstanding member of the ECIA Independent Manufacturers Rep Association and the ERA Electronics Representative Association.
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Tim Shannon - Crowley
Managing Partner, Director of Sales

Tim Shannon

Mobile Number: 610-737-1925
Tim joined Crowley Associates in 1998. He has over 30 years in the electronics industry driving demand creation, sales growth, and cultivating long-term partnerships. As Sales Director, he manages a high-performance sales team to deliver results for Crowley!s manufacturers represented across multiple vertical markets. His leadership style is characterized by his enthusiasm, strong people skills, strategic thinking, and ability to inspire and motivate his team.
He enjoys working with his four managing partners in shaping the company!s future success. He believes a strong and united managing partner team can lead to a more resilient and successful company. Tim appreciates the ownership team!s ability to openly communicate, respect each other’s expertise, and work collaboratively towards the company’s shared goals.
Tim attended Penn State University where he studied economics and marketing. He received his Certified Professional Manufacturers Representative certificate in 1997. He is a member of the ECIA Independent Manufacturers Rep Association and the ERA Electronics Representative Association.
Tim lives in Pennsylvania with his wife and two children. In his downtime, he enjoys spending time with family and friends playing ice hockey and golf.
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Susan Breault - Crowley
Partner

Susan Breault

Mobile Number: 978-857-0604
Sue Breault joined Crowley Associates in 1990 as a Field Sales Engineer. In 1994, Sue became a Managing Partner in the firm with expanding executive roles in marketing, human resources, and corporate communications.
With today!s technologies along with Sue!s in-depth understanding of her customer applications and design goals, she continues to provide innovative and creative solutions.
Throughout her career at Crowley Associates, Sue!s passion for developing and maintaining strong relationships with her customers and channel partners has earned her the trust of many national and global clients. She believes that her success can be credited to her skill in actively listening to customers and prioritizing their needs.
Sue holds a Bachelor!s Degree in Business Administration and Marketing from Franklin Pierce University. She also holds a certificate in Human Resource Management from Northern Essex College. Sue started her career in sales within the machine tool industry. Prior to Crowley Associates, she held the position as Regional Sales Manager for Augat, Inc.
Sue is a longstanding member of the ECIA Independent Manufacturers Rep Association and the ERA Electronics Representative Association. She is also a member of Women in Electronics and currently sits on the Advisory Board in addition to being a Chairperson of the Mentorship program. Sue is dedicated to mentoring and developing the next leaders of tomorrow in the electronics industry.
Sue along with her husband are life-long Massachusetts residents. They enjoy cheering on the local Boston sports teams and embracing outdoor adventures like boating, skiing, hiking and golf.
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Richard Bouchard - Crowley
Partner

Rich Bouchard

Mobile Number: 978-857-0604
Rich joined Crowley Associates in 1989 as a Field Sales Engineer. In 1994, he became a Managing Partner in the firm with expanding executive roles as Product Marketing Manager with a focus on Power Electronics.
Rich’s impressive 34 years of experience with electronic components, power system solutions, and electro-mechanical products have undoubtedly equipped him with a deep and comprehensive technical understanding. Throughout his career, he has gained valuable insights and expertise in sales management and marketing within this specialized field.
With Rich’s proven track record of successful solution selling, he has nurtured partnerships with strategic OEM’s and distributor partners to expand market reach and drive business growth. Overall, Rich’s ability to integrate sales goals into new account strategies requires a blend of strategic thinking, customer focus, and effective execution to create long-lasting customer relationships.
Rich holds a Bachelor’s Degree in Computer Science from Southern New Hampshire University. During his tenure at Crowley Associates, he has earned several awards for technical sales performance and achievements. Prior to Crowley Associates, Rich proudly served in the Armed Forces with the United States Marines.
Rich is a member of the ECIA Independent Manufacturers Rep Association and the ERA Electronics Representative Association. He is passionate about positively impacting the careers of our future industry leaders, helping them to achieve their full potential.
Rich lives in New Hampshire, married with two children and three grandchildren. If not found on one of the many outdoor trails hiking, biking, or running, you can find him in his workshop creating and building fine furniture that will last for many generations.
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